ABOUT ME

Hello!, and welcome to my tiny corner in cyber space where I'm free to be completely me.  I'm LaVonndra, but I adopted the nickname Elle for my southern style and demeanor. I'm a creative with an affinity for beauty brands, and lover of all things nude and pastel.  For 17 years I've been an entrepreneur, but recently narrowed in on my niche, which is beauty branding.  From packaging, to color story, to trade show presentation, if it relates to beauty, I'm in it.

I’m a southern girl with a knack for style and design, and I’m passionate about creating beautiful brands.

If you're here, chances are you're interested in launching a beauty brand, looking here to learn more about my beauty brand, Elle Johnson Co. or interested in learning more about fragrances.  Either way, I'm glad you're here and I look forward to sharing with you!